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If you create TikTok Shop videos or Amazon product reviews, here are three products worth a closer look before your next filming session.
I compared our last four weekly Top 100 TikTok Shop reports.
These stood out:
1. tarte BB Blur Tinted Moisturizer SPF 30
Reported 7-day sales increased in every report:
3,410 → 3,840 → 4,350 → 4,460
That’s 31% growth from the first report to the latest.
Content idea: a close-up application demo showing coverage and finish.
2. the buffer™ Foundation Brush
Another product that grew in all four reports:
3,540 → 3,980 → 4,360 → 4,500
That’s 27% growth.
Content idea: apply the same foundation with a brush on one side and a sponge on the other.
3. SEPHORA COLLECTION Advent Calendar
This one jumped from 3,960 to 11,590 reported 7-day sales between our latest two reports.
That’s nearly 3× the sales.
Content idea: an unboxing showing what’s inside and who you’d buy it for.
If these fit your audience, consider ordering one now and moving it into your next filming batch.
Sales growth doesn’t guarantee your video will convert. But it gives you a better starting point than choosing products at random.
Want the full list?
Every Sunday, I post our Top 100 TikTok Shop products report inside Influencer Wealth Club on Skool, with Amazon matches where available.
You’ll get product links and example videos to help plan what to review next.
The October 4 report is available now. The next report drops Sunday, October 11.
Talk soon,
Jamie
Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
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